Radical Eyes

Radical Eyes is a Mumbai-based CSR and production studio, formerly known as Never Ending Story. After years of producing films for some of the world's biggest brands, they were moving toward a new model built around CSR storytelling and creative collaboration.

Overview

Their credibility was rooted in advertising production, while their future lay somewhere else. They needed to move beyond being seen as a production house and communicate a more purposeful, creative approach to CSR without looking like a conventional NGO.

Creative Direction

Logo Design

Brand Identity

Website Design

Website Development

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The Approach

We positioned Radical Eyes as a creative partner rather than a traditional CSR organisation. The identity was made cinematic and confident, while collaboration became a central idea — reflecting how the studio brings different creatives together to build stories.

The Outcome

The new identity gave Radical Eyes a clearer expression of where the business was heading. The founder felt it finally matched the vision for the company, while clients and peers responded positively to the thought behind the new direction.

We avoided the familiar visual language of CSR and social organisations, instead creating an identity that felt closer to a confident creative studio. The goal was to make the new positioning feel distinct without losing the depth behind the work.