Future of Work- Network 18
Designing a future-focused campaign site that had to work just as well in the browser as it did on the design board.
Overview
Future of Work was a campaign by Network18, Forbes and IndiQube, built to engage the young workforce of participating brands and drive interest in the campaign events. The mini-site needed to communicate the event, speakers and key information in a mobile-first experience.
Creative Direction
Logo Design
Brand Identity
Website Design
Website Development
The Challenge
The campaign was built around the idea of the future, but the website still had to do very practical things well — from showing event information and speakers to running a live event countdown. With a tight timeline and an external development team, the challenge was creating an ambitious experience without designing things that couldn't realistically be built.
The Approach
We designed the mini-site around a forward-looking visual language while keeping the experience practical and mobile-first. We worked closely with the Forbes development team to translate the design into a working website. Where the required interactions couldn't be built by their team, we stepped in and wrote the code ourselves.
The Outcome
The campaign site brought the Future of Work idea into a functional digital experience, combining event information with motion and interaction. Working across design and development allowed us to maintain the intended experience even within the project's technical and time constraints.
Motion and interaction were treated as part of the experience rather than decoration. From animated elements to the live event timer and interactive sections, we designed and developed the interactions to make the site feel dynamic while keeping the information easy to access.
Takeaway
Good digital design isn't just about imagining what a website could be. It's about understanding what can actually be built — and knowing when to get your hands dirty to make it happen.